Kathryn Broderick – Page 2

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Zenreach/TripAdvisor Wifi

What: Every restaurant in our system has a free WiFi network (original 13 has Zenreach, MarketPlace Grill has TripAdvisor WiFi). This generally is a network that says “Restaurant Name_Free”. If you do not have this free Wifi working correctly through the entire restaurant, please contact Kathryn immediately to troubleshoot. This free WiFi not only gives …

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Growing Reviews and Scores

Why do reviews matter? Better Reviews get you found more: Increasingly, people turn to their phones to discover new restaurants and check out places they have heard about. When ranking restaurants for search, Google considers 3 things: 1. Relevance 2. Proximity 3. Reputation ➢ Examples: “Best Sushi”, “Best Restaurant”, “Best Steak” Better Reviews get more …

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Website

What: Every restaurant has a website and is generally one of the first sources of information guests use to determine if they’d like to visit. The website includes photos, menu, hours, catering information, specials and more. It is essential we keep this updated so all guests have correct information. Why is this important? Our website …

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Blogger and Instagram Influencer Visits

What: Bloggers and Instagram influencers are very influential in the social media space and can really help show off your food and restaurant to the world. Invite these influencers to dine at your restaurant to enjoy, take photos and learn more about your local presence. Why is this important? Many people like to know a …

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Fundraisers

What: Your restaurant can host a fundraiser to help give back to a community organization as well as bring in additional sales and guests to your restaurant. Why is this important? Helping a group raise funds can spark an emotional connection with your restaurant and show the community you give back. This will in turn …

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Daily, Weekly or Monthly Specials and Promotions

What: A daily or weekly special or a monthly promotion gives a new and specific reason for a guest to come in and receive a great deal while enjoying the atmosphere of the restaurant. Why is this important? Those who may be on a budget or not familiar with your restaurant may be searching for …

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Collateral in the Restaurant

What: There are a lot of ways to advertise to guests inside the four walls, and “collateral” simply means any paper or signage to display certain information. Why is this important? It generally takes guests seven times of hearing or seeing something to remember it. Having messaging at the doorway, a poster in the bathroom, …

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Sampling

What: Create small samples of one of your less traditional or new menu items to serve to guests as they are waiting for their order. Why is this important? Letting guests sample something they normally wouldn’t purchase lets them explore a new area of the menu they may not have before, build cravability and have …

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Direct Mail

What? Direct mail is a way to get information directly to the homes of people in your area through a shared or solo piece of mail. This can contain a menu, coupons or promotional offers. What is this important? Sometimes it is tough to reach an audience through digital means and this can guarantee it …

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Radio

What? Radio ads give your restaurant a way to spread your messaging over a large, non-targeted area. You can work with a local radio station to do traditional 30-60 seconds ads, sponsorships or contests. Radio generally has other digital assets to add in as well for increased exposure. What is this important? Radio can reach …

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