What?
Direct mail is a way to get information directly to the homes of people in your area through a shared or solo piece of mail. This can contain a menu, coupons or promotional offers.
What is this important?
Sometimes it is tough to reach an audience through digital means and this can guarantee it shows up in their home. With a high value offer, it can lead to sales back to the restaurant that are easily trackable.
Execution:
- There are a few main companies that work with direct mail, but there are generally local options as well.
- Some of these examples
are:
- Valassis
- Valpak
- MoneyMailer
- Reach out to the Marketing Manager to discuss options. Direct mail is effective but can be one of the most costly marketing options
- Below is an examples of direct mail, but creative is based on your restaurant: