Traditional Marketing

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Direct Mail

What? Direct mail is a way to get information directly to the homes of people in your area through a shared or solo piece of mail. This can contain a menu, coupons or promotional offers. What is this important? Sometimes it is tough to reach an audience through digital means and this can guarantee it …

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Radio

What? Radio ads give your restaurant a way to spread your messaging over a large, non-targeted area. You can work with a local radio station to do traditional 30-60 seconds ads, sponsorships or contests. Radio generally has other digital assets to add in as well for increased exposure. What is this important? Radio can reach …

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Newspaper or Magazine Print Ad

What? A print ad in a magazine or local newspaper can give your restaurant a way to spread your messaging over a large, non-targeted area. This will generally include a coupon for a guest to bring back. What is this important? If you have a certain promotion or want to push a certain daypart or …

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Other Traditional Marketing Tools

What? There are a few other less common traditional marketing tools that may be used in the right circumstances. Some examples are: A tv commercial A live appearance on television (making a dish, talking about an event, etc) Billboards Press releases (used for larger promotions and something that is newsworthy at your restaurant) Live radio …

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