What?
There are a few other less common traditional marketing tools that may be used in the right circumstances. Some examples are:
- A tv commercial
- A live appearance on television (making a dish, talking about an event, etc)
- Billboards
- Press releases (used for larger promotions and something that is newsworthy at your restaurant)
- Live radio remote (radio station comes to your restaurant and broadcasts live)
What are these important?
There are many ways to get your messaging out to an audience, and while these are less common with smaller local restaurants, the options are available to you and may be a good tool to bring in additional exposure, guests to your restaurant or sales for a promotion.
Execution:
- Based on the type, discuss with the Marketing Manager to plan and get materials prepared as needed.
- If one of these opportunities come up, keep an open mind! It might sound scary to have a news crew in your restaurant or cook on live tv, but these connections can really go far in the community.