Kathryn Broderick

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Connecting with Local Schools

Why? To become a part of the local community and connect with new guests. Families who attend these schools will get to know and trust your brand and use your restaurant as a “go-to” for food. This will increase sales and create loyal fans. Estimated Time to Execute: Recommended 30 minutes per week visiting or …

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Partnering with Non-Profit Organizations

Why? To be a strong part of your community and a partner that gives back to help local organizations. Guests feel strong connections to local groups and often will be loyal to businesses that support them, which leads to increased visits and sales. Giving back can also lead to increased exposure and press in the …

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Partnering with a Local Blood Center

Why? Blood Centers are always in need of ways to attract more donors to help save lives. Your restaurant can offer an incentive and/or host a mobile blood drive to help increase blood donations in your community. This not only helps the community, but will also drive additional traffic to your location from coupon redemptions …

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Cultivating Business Relationships for Referrals

Why? To build up your reputation and trust with within the hospitality community so they recommend guests to visit your restaurant over the competition. Estimated Time to Execute: Recommended weekly interaction and follow up. Executing tastings or private events will take additional time. What: Word of mouth and referrals can be one of the most …

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Marketing during the Holidays

Why? The holidays are a great time to connect with your community and guests are feeling warm and happy about the time of year. They are also out and about shopping and spending more freely than other times of the year, perhaps visiting with out-of-town guests and want to show them the area. Marketing during …

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Giving Donations

Why? To give back to your community partners as well as have another avenue to get your brand name outside the four walls. Estimated Time to Execute: Will vary, most will be very quick, other larger events with donating food could take more resources. What: Many non-profit and community groups need donations from businesses for …

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Sponsorships and Events

Why? Sponsoring a local team, event or festival can help show your partnership with the community and spread awareness about your business. Estimated Time to Execute: This can vary greatly depending on the event, but most will be working with the partner in the beginning, and then any time on-site at the event. What: There …

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Posting on Facebook

Why? To connect with your guests on social media and have an ongoing presence on their feed when not at the restaurant, as well as connect with those that may not have visited us before. This will lead to engagement, loyalty and increased sales. Expectation: Your goal is to post at least twice per week …

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Posting on Instagram

Instagram is becoming more and more popular, especially with younger audiences. While posting on Facebook should be your priority, linking your Instagram or taking photos specifically for your Instagram page can be a great next step in your social media plan. It is sometimes a different audience than Facebook, and gives those not ”connected” to …

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Email Marketing

Why? Email is one of the most direct ways to get information to an audience. Most people check email every day, and many check at least 20 times per day. Email goes directly to a customer’s inbox and a catchy subject line with information relevant to them will help get them to open it and …

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