Kathryn Broderick – Page 3

Deprecated: Creation of dynamic property WP_Term::$cat_ID is deprecated in /home/cleanpla/public_html/mk/wp-includes/category.php on line 378

Deprecated: Creation of dynamic property WP_Term::$category_count is deprecated in /home/cleanpla/public_html/mk/wp-includes/category.php on line 379

Deprecated: Creation of dynamic property WP_Term::$category_description is deprecated in /home/cleanpla/public_html/mk/wp-includes/category.php on line 380

Deprecated: Creation of dynamic property WP_Term::$cat_name is deprecated in /home/cleanpla/public_html/mk/wp-includes/category.php on line 381

Deprecated: Creation of dynamic property WP_Term::$category_nicename is deprecated in /home/cleanpla/public_html/mk/wp-includes/category.php on line 382

Deprecated: Creation of dynamic property WP_Term::$category_parent is deprecated in /home/cleanpla/public_html/mk/wp-includes/category.php on line 383

Newspaper or Magazine Print Ad

What? A print ad in a magazine or local newspaper can give your restaurant a way to spread your messaging over a large, non-targeted area. This will generally include a coupon for a guest to bring back. What is this important? If you have a certain promotion or want to push a certain daypart or …

Continue reading “Newspaper or Magazine Print Ad”

Other Traditional Marketing Tools

What? There are a few other less common traditional marketing tools that may be used in the right circumstances. Some examples are: A tv commercial A live appearance on television (making a dish, talking about an event, etc) Billboards Press releases (used for larger promotions and something that is newsworthy at your restaurant) Live radio …

Continue reading “Other Traditional Marketing Tools”

Finding Leads

What: Catering is a way to expand the business and serve your food outside the four wall of the restaurant. Building catering sales can be a new stream of revenue and expose your brand to large groups in the nearby community. Why is this important? Many groups need food catered offsite and can’t come into …

Continue reading “Finding Leads”

Contacting Leads

Cold Calls: Cold calls can be a little intimidating until you know your “script”. Each restaurant will be a little different, but below is an example. It’s important to speak slowly, be friendly and get as much information as possible. Cold call script example: “Hello, my name is Kathryn and I’m calling from Lola’s Burrito …

Continue reading “Contacting Leads”

Warm Leads and Booking the Sale/After the Sale

So by now you’ve got a huge list of leads, you’ve been contacting them in various ways, and now you have a separate list of some that are very interested and could lead to huge orders. But they haven’t quite committed yet. What can you do? Remember, you are competing against many other restaurants in …

Continue reading “Warm Leads and Booking the Sale/After the Sale”