This site will give you resources and tactics to help you with marketing for your restaurant. Click on each link to download the tactic you’d like to learn more about. This site will be periodically updated.
Why?
All restaurants need help building sales, and using one, or a variety of these tactics, can help reach new guests, build loyalty from existing guests and have guests come back more often. Each restaurant is different and will need to see what resonates best with their guests. Putting just an hour or two of marketing effort each week can lead to big results by the end of the year.
Table of Contents
Community Marketing
“You can never go wrong by investing in communities and the human beings within them.” – Pam Moore
- Connecting with Local Schools
- Partnering with Non-Profit Organizations
- Partnering with a Local Blood Center
- Cultivating Business Relationships for Referrals
- Marketing during the HolidaysGiving Donations
- Sponsorships and Events
Digital Marketing
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” – Andrew Davis
- Posting on Facebook
- Posting on Instagram
- Email Marketing
- Zenreach/TripAdvisor WiFi
- Growing Reviews and Social Media Scores
- Website
- Blogger and Instagram Influencer Visits
In-Restaurant Marketing
“Our jobs as marketers are to understand how the customer wants to buy and help them to do so.” – Bryan Eisenberg
Traditional Marketing
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” –Beth Comstock
Building Catering Sales
“Food is not rational. Food is culture, habit, craving and identity.” –Jonathan Safran Foer