Why?
The holidays are a great time to connect with your community and guests are feeling warm and happy about the time of year. They are also out and about shopping and spending more freely than other times of the year, perhaps visiting with out-of-town guests and want to show them the area. Marketing during this time and partnering with local events and organizations has a “festive” feeling and shows we give back to the community.
What?
Look for events in your area where we can get our food, name or gift card donation out into the community. Many groups put on specific holiday events and are looking for businesses to participate. Look for ways to promote dining in, catering, holiday parties or gift card sales.
Possible Partners:
- Park District
- Churches
- Schools
- Craft fairs, holiday bizaars
- Teacher holiday parties
- Your city tourism (Visit Raleigh, Visit Jacksonville, etc)
- Main Street Association
- Ice skating rinks
- Zoo
- Malls
- Santa sometimes gives out goodies after the visit including coupons for businesses
- Charity partner
- Ask your charity partner for December if they have any holiday events we could work with them further on
Types of involvement:
- Table at event with samples
- Coupons or collateral for distribution
- Donation of food or gift card
- Be sure to get your logo and any relevant information to their audience.
- Ask to be included on a social media post, newsletter mention, banner at event, etc
- Cross-promotional marketing
- We’ll put up a poster and post on social media about the event , they do the same about us
Opportunities for social media posts:
- Black Friday (11/23)
- Catering
- Morning shoppers
- Small Business Saturday (11/24)
- Shop local, promote gift cards
- Hanukkah (12/2-12/10)
- Week before Christmas (12/17-12/22)
- Last minute gift idea for gift cards
- Catering at retailers
- Holiday hours (if applicable, 12/24, 12/25, 12/31, 1/1)
- New Year’s Day (1/1)
- Promote brunching at the restaurant