Digital Marketing

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Posting on Facebook

Why? To connect with your guests on social media and have an ongoing presence on their feed when not at the restaurant, as well as connect with those that may not have visited us before. This will lead to engagement, loyalty and increased sales. Expectation: Your goal is to post at least twice per week …

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Posting on Instagram

Instagram is becoming more and more popular, especially with younger audiences. While posting on Facebook should be your priority, linking your Instagram or taking photos specifically for your Instagram page can be a great next step in your social media plan. It is sometimes a different audience than Facebook, and gives those not ”connected” to …

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Email Marketing

Why? Email is one of the most direct ways to get information to an audience. Most people check email every day, and many check at least 20 times per day. Email goes directly to a customer’s inbox and a catchy subject line with information relevant to them will help get them to open it and …

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Zenreach/TripAdvisor Wifi

What: Every restaurant in our system has a free WiFi network (original 13 has Zenreach, MarketPlace Grill has TripAdvisor WiFi). This generally is a network that says “Restaurant Name_Free”. If you do not have this free Wifi working correctly through the entire restaurant, please contact Kathryn immediately to troubleshoot. This free WiFi not only gives …

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Growing Reviews and Scores

Why do reviews matter? Better Reviews get you found more: Increasingly, people turn to their phones to discover new restaurants and check out places they have heard about. When ranking restaurants for search, Google considers 3 things: 1. Relevance 2. Proximity 3. Reputation ➢ Examples: “Best Sushi”, “Best Restaurant”, “Best Steak” Better Reviews get more …

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Website

What: Every restaurant has a website and is generally one of the first sources of information guests use to determine if they’d like to visit. The website includes photos, menu, hours, catering information, specials and more. It is essential we keep this updated so all guests have correct information. Why is this important? Our website …

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Blogger and Instagram Influencer Visits

What: Bloggers and Instagram influencers are very influential in the social media space and can really help show off your food and restaurant to the world. Invite these influencers to dine at your restaurant to enjoy, take photos and learn more about your local presence. Why is this important? Many people like to know a …

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