In-Restaurant

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Fundraisers

What: Your restaurant can host a fundraiser to help give back to a community organization as well as bring in additional sales and guests to your restaurant. Why is this important? Helping a group raise funds can spark an emotional connection with your restaurant and show the community you give back. This will in turn …

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Daily, Weekly or Monthly Specials and Promotions

What: A daily or weekly special or a monthly promotion gives a new and specific reason for a guest to come in and receive a great deal while enjoying the atmosphere of the restaurant. Why is this important? Those who may be on a budget or not familiar with your restaurant may be searching for …

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Collateral in the Restaurant

What: There are a lot of ways to advertise to guests inside the four walls, and “collateral” simply means any paper or signage to display certain information. Why is this important? It generally takes guests seven times of hearing or seeing something to remember it. Having messaging at the doorway, a poster in the bathroom, …

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Sampling

What: Create small samples of one of your less traditional or new menu items to serve to guests as they are waiting for their order. Why is this important? Letting guests sample something they normally wouldn’t purchase lets them explore a new area of the menu they may not have before, build cravability and have …

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